Corporate Social Responsibility

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Since 1851, we have been helping people to build a better future through the provision of savings and mortgages. In recent years, we have striven to provide innovation and excellence in emerging markets and our mission is to lead the UK specialist lending market.

In 2007, Bradford & Bingley returned to the Wallace & Gromit’s Children’s Foundation to utilise one of their major new characters, Shaun the Sheep, in a range of product initiatives. As well as the tie-in with FirstSave and SmartSave, we used the link with the charity and Shaun the Sheep to promote parental and grandparental savings for their children and grandchildren.

The Wallace & Gromit’s Children’s Foundation is a national charity which raises funds to improve the quality of life for children in hospitals and hospices throughout the UK.

More information about Wrong Trousers Day and the Foundation can be found at their website, www.wallaceandgromitfoundation.org.

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