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Our Mission

'To lead the UK specialist lending market'

The B&B Way

Our purpose affects what we believe in and the way we do things. What we believe in and the way do things are supported by our values.

Our values are:

Achieving
Confident
Focused
Responsible
Straightforward
Supportive

Achieving

Means we

• Strive to meet our customers' needs
• Achieve success through the best efforts of everyone
• Fight a common enemy – the competition
• Reward & recognise excellence
• Seek to be the benchmark in the industry
• Live the values

Confident

Means we

• Have confidence in our products & services
• Drive innovation
• Believe in Bradford & Bingley
• Believe in ourselves
• Think positively
• Have fun

Focused

Means we

• Spend time on what's important
• Set clear priorities & stick to them
• Show a clear determination to succeed
• More of what we are good at

Responsible

Means we

• What we say we will do
• Treat customers fairly
• Take responsibility for our success
• Look after customers as best we can
• Check our colleagues are OK

Supportive

Means we do

• Treat everyone with equal courtesy & respect
• Work together towards shared goals
• Involve, consult and consider each others point of view
• Share problems where relevant
• Give praise where due, & suggestions for improvement
• Show that we value everyone's skill & contribution

Straightforward

Means we do

• Communicate all the time
• Clearly say what we mean, and mean what we say
• Seek & give feedback
• Admit to and learn from mistakes
• Challenge inappropriate behaviour
• Deliver difficult messages fairly & clearly

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